Fall marketing trends: PSLs, plot twists and pop culture plays

Jessi Healey • September 8, 2025

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.

By Marian McPherson September 9, 2025
Realtor.com's August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually during the month.
By Matt Carter September 6, 2025
After the bill takes effect in March, credit bureaus will still be able to sell trigger leads to a borrower's current mortgage lender, loan servicer, or any bank or credit union they have an account with.
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